In Brand Positioning, Content Development

KLASH Magazine (now discontinued) was the followup to a discontinued magazine. This project presented the unique challenge to carry on the same impact as the previous publication, but with a whole new attitude. I was contacted to serve as editor-in-chief for KLASH, and while the initial issue didn’t go to print due to publishing, I did the following to get the issue ready for print:

  • developed the brand positioning statement
  • crafted content for the media kit, as well as articles for the magazine
  • created an editorial calendar to guide the development of the magazine

Design shown above by Ciara Bird.

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